DVD Program


A dynamic look at 4 college superstars and their dreams of playing professional football. Moawad plays an important role in guiding the players through this challenging, but exciting time.


Bob Moawad and TJ Hoisington analyze the characteristics of great competitors as they look to continue their growth.

Video Program


The Evolution of Russell Wilson video.

Team Specific Mental Conditioning Manuals

MCG customizes specific educational content to coincide with our longer team engagements.  Our manual focuses on identifying elite habit patterns in an interactive way.  Each team member is asked to look at both their individual and collective aims as they learn more about the critical factors to elite success.  This is the same program structure integrated into 4 of the last 5 NCAA BCS Champions.

Integrated into our workshops and shorter programs.  The Illusion of Choice examines the critical success factors of the world’s most dynamic competitors.  WE challenge the individual to grow by increasing awareness, acceptance and commitment as we identify and remove self-imposed barriers while working to create the optimal conditions to improve performance.

This workbook provides some of the insight and developmental framework that we integrate on a daily basis with some of the world’s most dominant performance.  The individual has the opportunity to develop an individual plan of action while building a better understanding of themselves and the direction in which they intend to head.  Nothing happens by accident and we explore intentionality and living key concepts to lead a purpose-driven life.

MCG E-Book

Trevor Moawad sits down with INC Magazine to discuss 15 years of learnings from some of the world’s top teams and athletes.


1. Pressure is a reflection of ambition.

“Moawad attributes this quote to legendary track star Michael Johnson, with whom he worked for 10 years. The idea is that nothing worth having — whether it’s a gold medal or a promotion or an infusion of venture capital — is going to happen without pressure. So rather than viewing the pressure as a negative, look at it as a great opportunity. It means that you know what you want, and that you actually have a chance of obtaining it.”

2. Preparation guarantees nothing.

“You may have done everything right to get ready for this opportunity or this quarter or this promotion, and you still might not get it,” he says. You must simultaneously grasp this harsh reality and at the same time continue to prepare as best you can. Why? You can control your preparation. What you can’t control are outcomes. Negative outcomes hurt, but they hurt a little less if you know you did everything in your power to create a positive one.

3. Anxiety comes when we don’t know what to expect.

“You have to understand what it is you’re getting ready for,” he says. Say you have a big meeting at 7 a.m. in a hotel lobby, and you’ll be flying in the night before. You need to not only practice your presentation in general, but also to practice giving it under those circumstances. Will you be able to perform early in the morning on no breakfast after a bad night of hotel room sleep? That’s what you need to prepare for. If you know you can do it, your anxiety level will diminish.

4. You can only have a few priorities, or it’s no longer a priority.

“Great athletes simplify their focus,” he says. “They’re similar to an average person in a grocery store. If I don’t have a list, I’ll come home with a bunch of things I didn’t plan on getting.” His advice, in business settings, is to keep a very simple focus on what you need to do in the short term to be successful. Measuring that short term is important, too.” Great coaches and athletes create finish lines. There’s a reason 90-day diets work. That’s all we’re focused on.”

5. The change process

Moawad says there are a lot of ways to look at the process we need to go through to make meaningful, lasting changes. ‘You know what you know,’ said Moawad, ‘so until you learn more you are going to be limited by your current belief system.’ His advice is to look at improvement through 3 distinct stages:

  • Awareness – ‘you’ve got to get to the point where you understand where you’re really at – good or bad.’
  • Acceptance – ‘you want to embrace the steps that you’re choosing to take. Micro-steps if need be, any movement forward is positive. Accept that a plan is needed. If its not intentional it probably wont happen.’
  • Commitment – ‘without sticking to the plan there is little point in having one. That’s one of the most amazing things you see with these top programs. The planning is unreal. Truly. But the commitment is even more amazing. That plan isn’t changing weekly neither is the decision to abide by it.’